This page will be updated every four to six weeks with the latest from our Community Marketing team. Contact us at [email protected] if you think you may have some content worth sharing across our internal networks (including GoAssemble and SSAFA-FHS users),

In Community Marketing we have had to inform the volunteer network of the possibility of a SSAFA rebrand, so that the volunteer network is informed before making new product purchasing decisions especially for long-lived items like gazebos, banners, tablecloths etc.

Any related questions please email us at [email protected]

This is a reminder that any use of the SSAFA brand must be reviewed in advance by Marcomms employees just like every other brand does.Holding guidance coming soon!

The Community Marketing team is pleased to report that the SSAFA Shop has now re-platformed to Shopify, giving us a modern, secure platform. The site is now optimised for mobile, faster load times, clean navigation and a smoother checkout experience for supporters using phones or tablets as well as desktop.

One of the most exciting benefits is the ability to understand our customers better. Shopify’s improved analytics allow us to communicate more effectively with different supporter groups, ensuring people hear about the products, collections, and causes most engaging to them. This will help us serve our customers better and grow income and drive new supporter acquisition.

The new Shopify platform strengthens digital reach and commercial potential through improved discoverability and expanded sales channels (inc. Google Shop, Facebook and Instagram Shop). Built in Shopify SEO tools ensure the store is more visible on Google, helping supporters find our products more easily. The store also offers a wider range of secure and convenient payment methods, including Shop Pay, PayPal, Google Pay and quicker checkouts, helping to increase conversion.

The move to Shopify will enable the Shop to better support the marketing and fundraising activity through product. The platform offers a suite of promotional tools including Buy One Get One Free (BOGOF) offers, multi‑buy deals, free‑gift incentives and targeted discount codes, allowing Shop to play a more integrated role in Marketing Campaign.

 Key highlights:

• modern, secure platform
• optimised for all devices
• improved customer insight
• expanded sales channels
• built‑in SEO tools
• more payment options
• enhanced marketing capability.

Visit the SSAFA Shop | ScreenSteps for guidance on getting branch discounts.

Whether people are sending season's greetings or supporting a great cause, www.shop.ssafa.org.uk Christmas cards are a perfect way to do both.

Special discount codes just for you:

• Branches and SCTs enjoy a jolly 30% off.

• Employees receive a generous 10% discount.

Why you’ll love them?

• Ready-made way to engage your community AND raise funds.

• Designs for every taste, from military themes to robins, post boxes, Winter scenes, religious motifs and more.

• Printed in the UK using eco-friendly, sustainable materials.

• Biodegradable, recyclable, compostable, kind to the planet in every way.

• Delivered straight to your chosen address.

Need a hand? Visit the SSAFA Shop | ScreenSteps page if you:

• need your branch, SCT or employee discount code,

• want to learn more about the Shop,

• could use a quick guide to get started.

Now go and spread some SSAFA cheer 😊

PS: Volunteers and employees are encouraged to promote the SSAFA Shop to your Armed Forces community supporting family, friends, and networks.