If you wish to use the SSAFA brand, you must use one of our templates. Here's our top tips.

• Where we don't have a template available, please email [email protected] and if approved, we will create a Marketing Brief for the development of a new template within eight weeks.

• Under no circumstances should you do the design work - this is out of your remit and can make the process longer.

• You cannot use any photography where we haven't got consent. We have a library of approved imagery.

• Any use of a SSAFA template must be reviewed and approved by at least one employee in Marketing or Communications.

• As guardians of the SSAFA brand, the Marketing team have final review and approval of any ‘new’ use of the SSAFA brand

Having a strong visual identity creates a sense of unity and cohesiveness for our charity. By maintaining a consistent and clear visual identity across all our communication channels, for example at events, online, in email newsletters etc. our beneficiaries, stakeholders, supporters, and other audiences can instantly and easily recognise us.

Not having a consistent visual identity can lead to confusion. You might have branded business cards, event posters and signage, but if they all don't carry the same visual branding or logo, our supporters and beneficiaries are going to have a hard time finding you, much less connecting two and two together.

Any product using our brand must be reviewed and approved by at least one employee in Marketing or Communications.

For a new branded product required by volunteers, employees, producers, media etc. you must ensure that the artwork, design, words, outline, image, video, digital media etc. is reviewed and approved by at least one employee in Marketing or Communications before production or use. We will make sure your product is on brand, up to date, adheres to regulation (consent, fundraising regulator, Charity Commission etc.), is suitable for your intended audience etc.

​​​​​​​If you require a print (or digital) advert in the size of one of our templates, we should be able to get it ready for you pretty quickly but if you require an advert in a bespoke size, it will take us longer to get it ready for use. Email your advert requests to [email protected] with:

• size of advert

• required copy

• topic, such as community engagement, volunteer recruitment, fundraiser etc.

• deadline date (we cannot guarantee this will be met, if you don't give us enough forewarning)

As guardians of the brand we have to review and approve your advert before publication or use.

If you need to purchase branded clothing, you must run design and/or use of the SSAFA logo by the Community Marketing team ([email protected]). If you would like our support in sourcing clothing, we can introduce you to our suppliers. 

Feather banners, roll-up banners and tablecloths are available to purchase on the Marketing Hub.

These, and any other event materials can be ordered by emailing the Community Marketing team  ([email protected]) who will help you identify what you need; assist in the artwork design, sourcing ail [email protected]

Where there is a need for other types of banners, flags and larger merchandise – where possible we will provide an appropriate hi-res logo and help design new artwork where applicable, as long as we have the measurements of what you require. As standard, designing and finalising new artwork takes up to six weeks, please bear this in mind.

We have published editable poster templates, that you can use to create your own A4 posters, on the Marketing Hub at ssafa.online. Once you have finalised your poster you can either download the PDF and get it printed locally; or purchase professional printed copies directly from the Marketing Hub. If you do not have an account you will need to set up a Marketing Hub account. 

We have templates for leaflets and other materials such as A1, A3, A4 etc. posters, banners, business cards, comp slips, ID holder labels (for QR codes for example), letterheaded paper, sponsor forms, T-shirts and more. Email the Community Marketing team ([email protected]) for more info and/or a design request.

Useful links:

• how to get materials printed
• our standard leaflet What We Do
• our SSAFA publications (including Annual Reports).

SSAFA Store | SSAFAnet (ScreenSteps link coming soon) 

Stationery templates | SSAFAnet (ScreenSteps link coming soon) 

​​​​​​​Generic volunteer recruitment posters are available free to order from the Marketing Hub with a version for branches, and another for SCTs. There are also free-to-order volunteer recruitment cards. If you type ‘volunteer’ in the Search on the Marketing Hub at ssafa.online these materials will appear listed. As volunteer recruits are processed centrally there is no real need to use materials with localised contact details for volunteer recruitment. Email the Community Marketing team ([email protected]) for more info and/or a volunteer recruitment design request.