Welcome to our online store, the SSAFA Shop. The Shop's main goal is acquisition: looking to get site visitors and users interested or engaged with other SSAFA activities, such as signing up to our newsletter, individual fundraising, volunteering, legacy fundraising and more. The SSAFA Shop also needs to generate a profit to pay for running costs and help fundraise for the national charity.
Visit the SSAFA Shop
We are pleased to offer an exclusive range of products through the SSAFA Online Shop, giving volunteers and employees direct access to official SSAFA branded merchandise.
Whether you're purchasing items for yourself or buying stock to sell at local events and community activities, our merchandise can help support engagement with local communities and supporters while raising funds for your branch, SCT, team etc.
Volunteer and employee discount
Volunteers and employees can benefit from a 30% discount on selected products by registering for a Volunteer and Employee Exclusives (VEE) account.
To be set up with your VEE account, please contact our Trading Manager at [email protected] and provide your full address and postcode. Once your account is active, you can start shopping at www.shop.ssafa.org.uk
Using the SSAFA Shop
Visit the SSAFA Shop to order branded merchandise, online at www.shop.ssafa.org.uk
If you have a VEE account click on the Volunteer and Employee Exclusives link to see the latest heavily pre-discounted offers.
Add items to your basket, in which any applicable discount will be confirmed. Please make sure that any applicable discount is confirmed before you complete your order.
Free postage
Free postage on UK orders over £40.
Contact us
Telephone: 01227 811 615
Group mailbox for trading: [email protected]
Trading manager: [email protected]
Code of Fundraising Practice (2025)
SSAFA is regulated by the Fundraising Regulator and adheres to the Code of Fundraising Practice (2025). Through the code, we aim to make sure that all our fundraising activities meet the following values:
Legal: our fundraising must meet the requirements of the law.
Open: our fundraisers must be clear about their processes and willing to explain them when necessary.
Honest: our fundraisers must act with integrity and must not mislead people when asking for donations.
Respectful: our fundraisers must respect the people and places they interact with.