In the event of a crisis or if you suspect there is a crisis, but you are not sure and would like to speak to someone, please contact Deputy Director of Marketing and Communications [email protected] and the Head of Communications [email protected] 

What are crisis comms?

Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organisation facing a public challenge to its reputation.

What is defined as a crisis?

Anything that enters your inbox or any calls on the phone that you think may put SSAFA, employees or volunteers at risk of scrutiny, would be deemed as a crisis. This may not be an imminent threat, but anything that could escalate and turn into something more severe should be reported to the team.

The likelihood is that these crises will resolve themselves and no further action will be needed. However, the PR team keep an official log of all incidents presented to them so things can be closely monitored.