We are fortunate to have celebrity ambassadors, supporters and influencers who generously give their time to help raise awareness of our work. These talents may be involved in national campaigns and media activity to help generate coverage and increase the profile of SSAFA across national and regional audiences. You can find out more about our national campaigns here: https://www.ssafa.org.uk/support-us/our-national-campaigns

Branches, SCTS, volunteers etc. must not contact talent, their representatives, or agents directly.  If you’re considering talent support for an event or activity, please speak to your <tbc (w/c 10 Aug 2026)>* in the first instance. They can advise on all possible options and help explore similar opportunities in your region; and/or liaise with our Ambassador and Talent Lead if appropriate.

To protect and maintain strong coordinated relationships with our ambassadors, supporters and influencers, all talent requests and communications must be managed through our Ambassador and Talent Lead, regardless of how the relationship was originally established. This also applies where someone has an existing personal or professional connection with a celebrity or public figure. Those relationships are extremely valuable, and we will always work collaboratively with the individual who holds them. However, to protect both the relationship and SSAFA's brand and reputation, all approaches should first be coordinated through the National Ambassador and Talent Lead. This ensures a professional approach across the organisation and helps avoid duplicate or conflicting requests. Please note that if a celebrity is only able to commit a limited amount of time to SSAFA each year, we need to ensure those opportunities are used where they can deliver the greatest benefit to the organisation as a whole.

* for now, please email [email protected] in the first instance.