SSAFA Volunteer Knowledgebase

Supporter engagement

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The Supporter Engagement team

The team collaborates with colleagues across our FMC directorate to cultivate meaningful and long-lasting relationships with supporters and enhance satisfaction. We achieve this by: 

  • Corresponding with supporters to meet their needs and to nurture long-term relationships.

  • Providing revenue processing and fulfilment services.

  • Providing database support and data processing of marketing lists, etc.  

  • Maintaining the charity’s website and some third-party fundraising platforms to create opportunities for the public to connect with SSAFA.

  • Providing supporter insights and actionable recommendations. 

  • Processing of Gift Aid reclaims for the charity.

Supporter care

Please contact our Supporter Care team for all enquiries regarding donations to the national charity by emailing [email protected] or calling 020 4566 9140.

Gift Aid declaration envelopes are free-to-order from the Marketing Hub.

Website support

Our Digital Operations Manager is responsible for updating and maintaining our website (ssafa.org.uk). To request for website content update, please email [email protected] 

Supporter insights

Our MarComms Data Manager works alongside other employees to gather insights on our supporters and the activities they engage in. This information helps with identifying gaps and opportunities, and developing our marketing and communications strategy. 

Appeals and newsletters

To keep our supporters updated on how they are helping to make a difference and other ways they can get involved, we send two cash appeals in February and November and supporter newsletters in April/May and September annually. 

You can find PDFs of the supporter newsletter on our website under reports and publications.

InMemory giving, payroll giving and SSAFA lottery

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