Why is fundraising so important to SSAFA?
Each Year we aim to raise approx £11 million through a variety on income streams. SSAFA have recruited a team of professional fundraisers who specialise in the various areas of income generation.
Income streams include:
- Trusts & foundations
- Membership organisations
- Major donor
- Legacies
- Corporate and commercial partners
- Individual giving
- Challenge events
- Community events
- Regional fundraising
Fundraising is fully supported by our national Fundraising teams. Alongside our Marcomms teams they produce a variety of campaigns to promote events, individual giving, online donations, online event sign up, internal publications, PR, social media ads, to name just a few.
Why is fundraising so important to SSAFA?
The income raised by the fundraising team is used to:
Pay for the services provided by SSAFA
- Norton House and Gildea House
- Mentoring programme
- Adoption programme
Employee and volunteer costs:
- Fund the 60% national charity contribution to the reginal offices
- Welfare Operations / service provision / finance / IT / HR
Training costs:
- Caseworker training/ learning and organisational development
- IT support and equipment
Awareness:
- Marketing materials, such as posters, leaflets etc
- Merchandise from the Marketing Hub such as stationery, pens, logo-bugs etc.