Working together we create corporate and commercial partnerships that everyone in the charity is proud of.

Our team group email is [email protected]

We are here to provide advice and guidance if your role involves corporate fundraising. Our contact details are shared at the end of this page, and we have provided several policies to help you on your way. Please get in touch if you have any questions. There are many options available to organisations who wish to work with SSAFA, and our dedicated account managers will support them in how they wish to help.

Fundraising
We support our partners in helping to develop an annual calendar of fundraising activities. These could be a mixture of challenge events, quizzes, sports days – the ideas are endless! Highlights of the fundraising calendars are often the Big Brew Up and The 13 Bridges challenge.

Match-funding
Many organisations have an incredible groups of employees fundraising for SSAFA, so they commit to match-funding their donations. This has a huge impact on competition and significantly increases the amount of funding the business can donate to our charity.

Gifts in kind
Businesses can offer our charity more than just much needed funds. Some have meeting rooms that can be used by our employees, IT equipment that they can donate, or may be able to help contribute transport support for events. Creative ideas that can save our charity money or time are brilliant ways to help us thrive.

We require significant funding to continue reaching more than 54,000 people every year. We encourage donations from organisations, no matter how big or small. Depending on the level of donation, we can provide engaging content that promotes their support and demonstrates the impact it has had on our beneficiaries.

We are also able to offer a variety of sponsorship packages that provide our partners with an array of commercial benefits. Many partners choose to create packages that have a blend of donations and sponsorship elements.

Many of our partners combine the power of our brand, reach and heritage with their own valuable brand to market a new or existing product. This is considered cause-related marketing as they typically donate a percentage of sales for a limited period of time. These partners licence the our logo, so it is imperative that we ask them to sign a Commercial Participator Agreement (CPA). This ensures we are legally entitled to the royalties owed to us and have to sign off on all products involved in the promotion.

We encourage and guide businesses towards various volunteering and mentoring opportunities. These involve various time commitments and give all those involved a significant feeling of contribution to the wellbeing of the Armed Forces family.

• Donations Acceptance and Refusal policy
• Fundraising Code of Practice
• Fundraising Together policy

Please feel free to contact Jenny King, Head of Corporate Engagement [email protected] or Kate Hodgson, Corporate Partnerships Manager [email protected]