Our logo is a key element of our brand identity
You must email any proposed use of the SSAFA logo or brand to [email protected] before it goes into production or is shared externally, so that we can confirm it is on brand; that it is up-to-date; that the content is audience-suitable and fits our style guide; that SSAFA's photography rights still apply, where applicable; that there are no possible data breaches, conflicts of interest etc.
The lowercase type is modern and approachable, and the three coloured underline represents our support for the whole Forces family. A descriptor is placed alongside our logo.
For physical materials like clothing, merchandise, banners, gazebos etc. you will need a hi-res logo from [email protected]
The logos below can be used for all digital materials such as emails, websites, digital posters, social media etc. and some basic printed materials such as posters and flyers.
Download SSAFA logos:
Basic landscape colour logo on white background (JPG) for use online, and any digital platform including Word and PowerPoints
Basic landscape colour logo with no background (PNG) for use online, and any digital platform including Word and PowerPoints
Basic landscape black and white logo on white background (JPG) for use online, and any digital platform including Word and PowerPoints
Basic landscape black and white logo (PNG) with no background, for use on online, and any digital platform including Word and PowerPoints
Black SSAFA crest on white background (JPG) for use online, and any digital platform including Word and PowerPoints
White SSAFA crest without a background (PNG) for use online, and any digital platform including Word and PowerPoints