Why is fundraising so important to SSAFA?
Each Year we aim to raise approx £11 million through a variety on income streams. SSAFA have recruited a team of professional fundraisers who specialise in the various areas of income generation.
Income streams include:
- Challenge events
- Community events
- Corporate engagement
- Individual giving
- Legacies
- Major donor
- Membership organisations
- Regional Fundraising
- Special events
- Trusts and foundations
Fundraising is fully supported by our national fundraising teams; together with our Marcomms teams they produce a variety of campaigns to promote events, individual giving, online donations, online event sign up, internal publications, PR, social media ads, to name just a few.
Why is fundraising so important to SSAFA?
The income raised by the fundraising team is used to:
Pay for the services provided by SSAFA such as:
- Norton House and Gildea House,
- mentoring programme,
- Forcesline etc.
Employee and volunteer costs such as
- Fund the 60% national charity contribution to the regional offices
- Welfare Operations/ service provision / finance / IT / HR etc.
Training costs
- Caseworker training,
- organisational development,
- learning and development,
- IT support and equipment.
Awareness
- Marketing materials such as posters, leaflets, digital materials etc.
- Merchandise such as pens, logo-bugs, pin badges etc.