Culture Ambassadors will help shape and strengthen SSAFA’s organisational culture by representing the voice of all volunteers and employees. They will promote inclusive behaviours, encourage open dialogue, and support culture-related initiatives across the organisation. They will be guided and supported by the CEO and the Culture review project team. As the next phases of the project evolves, their role and impact will naturally evolve too. However, at this stage it is anticipated that they will be involved as outlined below.
Key Responsibilities
The network of culture ambassadors is responsible for:
- Model SSAFA's values and BRAVE Standards by being an inclusive, delivery-focused, collaborative, and enterprising presence.
- Facilitate open dialogue about culture, gather feedback, and share actionable insights with the Executive team.
- Collaborate and lead where appropriate with stakeholders on culture topics for joint action and solution planning. E.g., designing and supporting team away days, culture sessions or leading idea-sharing forums
- Promote positive engagement in all culture-related activities
They will not be responsible for managing others, resolving conflicts, disciplinary action or making policy decisions.
Time Commitment
Ambassadors will dedicate approx. eight hours per month, which includes:
- During the culture review listening phase: Attending a virtual meeting on 10 September – 1100-1200 with Kin&Co. This session was to introduce the Culture Ambassadors, explain their role and conduct a listening exercise on the current and future culture at SSAFA.
- During the next phases:
- Monthly meetings
- Assisting with collaborative initiatives and co-creating actionable improvements as described above
- Participating in quarterly (or as agreed) Executive team meetings to advocate for employee and volunteer perspectives, present actionable feedback, and report on engagement progress.
Recruitment and Selection
The application process for the culture ambassadors closed on 29 September 2025 and we received a good number of applications. The following information was circulated as part of the campaign.
We have now recruited 23 Culture Ambassadors, and this group will champion the culture workstream across the organisation.
Why become a Culture Ambassador?
By signing up you will have the opportunity to:
- Build cultural awareness, empathy, and communication skills through exposure to diverse perspectives.
- Boost visibility and influence through opportunities to lead and support initiatives, represent voices, and shape SSAFA’s culture.
- Develop leadership, collaboration, and facilitation skills that are valuable across roles and industries.
- Opportunity to network across departments and teams, creating a stronger sense of SSAFA community and make a tangible impact on the SSAFA experience for others.
- Direct access to the Executive team, providing a unique platform to share insights, and champion ideas that matter most to employees and volunteers. he Cultural Ambassador initiative is intentionally open, accessible, and non-hierarchical, welcoming input from all and fostering an environment where every voice can contribute to positive change within SSAFA.
Group Composition
We are seeking representation across all SSAFA teams, making sure we have a good diversity across:
- Areas of the business and regions
- Seniority e.g. junior vs senior
- Tenures: good mix of ‘newbies’ and longer serving employees and volunteers
- Range of demographics e.g. gender ratio, age, race, sexuality
Personal Qualities
- Interest and affinity to purpose and culture behavioural work.
- Ability to Influence in their network (recognise hard and soft influencers).
- Advocates and challengers.
- Trusted by Peers: though not always visible, they inspire others through informal leadership or quiet integrity.
- Approachable: makes others feel safe, heard, and valued
- Cultural Connectors: has ties to underrepresented groups or communities not usually involved in decision-making.